From International Relations to Content Marketing: The Journey, Lessons and Tips | with Olabisi Adelaja

Olabisi Adelaja is a content & growth marketer and the host of Web3 Quick Bites, a podcast where she explores the world of Web3, Blockchain, AI, the Internet of Things, DAO, Dapps, and other emerging technologies.

In this interview, she shares her career journey, lessons so far, and how she pivoted from international relations.

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How would you explain content marketing to a 5 year old?

Content ​marketing ​is ​telling ​fun ​stories ​to ​get ​people ​excited ​about ​a ​company. It’s ​like ​the ​Disney ​stories, ​Barbie, ​animations, and ​movies ​you watch.

My ​​job ​is ​telling ​these ​fun ​stories ​to ​get ​people ​excited ​about ​a ​company, ​brand, business organization, or ​whatever ​it ​is. ​I ​use ​my ​imagination ​to ​create ​cool ​articles, ​videos, ​and ​posts ​to ​help ​the ​company ​share ​its ​message ​and ​not​ ​make ​them ​boring. ​

So, ​it’s ​like ​a ​playtime for ​grown-ups.

Content marketing is like a playtime for grown-ups - Olabisi Adelaja

Is ​content marketing ​just ​restricted ​to ​articles ​or ​other ​forms ​of ​content?

No, it’s not ​restricted ​to ​articles. ​Content ​marketing ​is ​way ​beyond ​articles. ​When ​people ​hear ​content ​marketing, ​they ​automatically ​think ​it’s just ​articles ​or ​blog ​posts. ​However, if content is restricted to articles and blog posts in ​this ​age ​of ​social ​media, where ​people ​have ​short ​attention ​spans, it will ​be ​a ​waste ​of ​effort. ​

So, ​it’s ​a ​mix ​of ​articles, ​blog ​posts, ​video ​content, ​and podcasts. ​We ​also ​have white ​papers, ebooks, and infographics.

Infographics ​are ​for ​people ​who ​like ​to ​read and ​want a ​breakdown ​of ​what ​they’ve ​just ​read ​in ​infographic ​format, ​like ​bar ​charts, ​pie ​charts, and ​carousels. A mix of all these formats is ​what ​makes ​content ​marketing ​fun. There’s ​no ​restriction, and it’s ​not ​just ​limited ​to ​written ​content.

What is the difference between Web2 content marketing and Web3 content marketing?

Web3 ​is ​different ​from ​Web2 ​because ​it has ​different ​technologies ​and experiences. However, when you look at ​it ​from ​a ​marketing ​angle, even though it’s an entirely different ​playground, ​content ​marketing ​still ​works ​the ​same ​magic ​in ​both.

In ​Web3, ​we ​have ​decentralization. Meanwhile, in ​Web2, ​everything ​is ​centralized, like in a ​Monopoly game. ​

Mark ​is ​the ​face ​of ​Facebook ​or ​Meta, ​Elon ​Musk ​(used ​to ​be ​Jack) is the face of ​Twitter and Microsoft for LinkedIn. ​So​, there’s ​a ​monopoly ​of ​power, unlike the decentralized nature of Web3.

Even though ​the ​tools ​and ​tech ​are ​a ​bit ​different, ​there’s ​one ​thing ​that Web2 and Web3 ​have ​in ​common, which is ​bringing ​great ​stories ​to ​life.

Regarding the content marketing of ​Web3, ​we ​educate ​people ​about ​innovations ​they ​haven’t ​seen ​before. ​If ​we ​want ​to ​get ​more ​people ​into ​this ​space, ​you ​start ​with ​educating ​them ​first.

Meanwhile, in Web2, ​the ​audiences ​are ​already ​familiar ​with the brand’s ​products — what ​else ​can ​we ​come ​up ​with in ​Web2 ​that ​people ​haven’t ​heard ​before ​or ​someone ​hasn’t ​come ​up ​with ​before? ​Or ​even ​if ​someone ​hasn’t ​come ​up ​with ​it already, ​someone ​has ​done ​something ​similar ​or ​close ​to ​it. ​

Hence, the ​content ​marketing of ​Web2 ​is ​primarily ​about ​building ​loyalty ​and ​growing ​the user ​base ​and ​community. On the other hand, Web3 ​companies ​need ​to ​backtrack, go ​to ​the ​drawing ​board, and ​start ​explaining ​the ​core ​concept ​and value ​propositions ​to ​audiences ​who ​might ​find ​the ​innovations ​confusing ​or ​intimidating.

We ​have ​many ​terminologies ​in ​Web3 ​that ​sound ​alien, and ​when ​people ​hear ​it, ​they’re ​like, “​What ​does ​this ​even ​mean? ​You’re ​telling ​me ​your ​product ​is ​going ​to ​change ​the ​world ​or ​is ​going ​to ​transform ​the ​world, ​but ​what ​does ​this fud and other words ​even ​mean?”

How ​can ​I ​understand ​your ​transformation ​when ​I ​don’t ​ ​understand ​all ​these ​basic ​terminologies and ​concepts? So ​they ​might ​find ​it ​confusing ​or ​intimidating.

However, ​the ​good ​thing ​about ​content ​marketing ​in ​Web3 ​is ​that it’s ​decentralized. ​And ​so, ​the decentralized ​nature ​of ​Web3 ​allows ​for ​more ​collaborative ​partnerships ​in ​developing ​a ​ ​stronger ​content ​ecosystem.

Thanks ​to ​content ​formats ​like ​NFTs ​and ​metaverse ​experiences, Web3 content is ​more ​immersive. ​The content ​strategies are focused ​on the need ​to ​provide ​value ​and build ​trust ​at the ​core.

What ​did ​you ​study ​in ​school ​as ​a ​degree?

I ​studied ​international ​relations.

How ​did ​you ​get ​into ​marketing ​from ​international ​relations? ​What’s the backstory?

It’s ​a funny story. Growing up, ​my ​grandpa ​always brought ​storybooks ​for ​me while ​Grandma ​made ​sure ​I ​read ​them.

As ​someone ​who ​has ​been ​an ​introvert ​from ​a ​young ​age, ​I ​love ​being ​indoors​, and ​I ​lose ​myself ​in ​the ​world ​of ​fantasy ​and ​try ​to ​imagine ​places ​that are ​different ​from ​my ​environment. ​I try ​to ​imagine ​how ​people ​in ​the ​stories ​I’ve ​read act and what ​is ​going ​on ​in ​their ​lives.

Since I loved reading, ​I also ​loved ​creating ​stories, and when ​I ​was ​in ​primary ​school, ​I ​was ​known ​for ​creating ​tall ​tales. ​It ​took ​me ​a ​while ​to ​break ​out ​of ​my ​imagination ​and ​reality. ​I ​was ​always ​creating ​tall ​tales ​based ​on ​what ​I had ​read. ​

When ​I ​got ​into ​secondary ​school, ​I ​was ​lucky ​that ​the ​first ​friend ​I ​made ​in ​secondary ​school also ​loved ​reading. ​She ​​introduced ​me ​to Harry Potter. That ​was ​my ​first ​foray ​into ​more ​advanced ​fictional ​stories. ​

When it was time for the university, ​I ​didn’t ​want ​to ​study ​mass communication even though it ​would ​have ​been ​a ​perfect ​course ​for ​me. ​But the idea I had was that I would be restricted to working in a radio station, and I didn’t want that. I would have studied mass communication if ​someone ​had ​told ​me ​​I could also ​work ​in ​an ​ad ​agency.​

International ​relations ​was ​a ​second ​option ​because ​I ​also ​read ​nonfiction ​stories besides fictional ones. ​I ​loved ​reading ​about ​history and its terror ​leaders ​like ​Hitler, Napoleon Bonaparte, and Idi Amin of ​Uganda. ​I ​also read about ​Putin ​and his ​life ​in ​the ​Secret Service.

I loved studying ​international ​relations because I could ​learn ​more ​backstories ​about the ​people I had ​read ​in ​books. But when ​I ​graduated, ​and ​it ​was ​so ​difficult ​to ​get an ​internship, ​I returned ​to ​my ​first ​love — ​writing. ​

I ​had ​a ​small ​laptop ​at ​the ​University and ​used it to start ​writing ​short ​stories. I ​wasn’t ​sharing them ​with anybody. ​I just wanted to write ​as ​well ​as ​J.K. ​Rowling, ​Chimamanda Adichie, ​​or ​Nora ​Roberts. ​I’ve ​always ​loved these ​women. ​And ​so ​I wrote the stories ​and ​read ​them ​in ​my ​spare ​time, ​and ​I’m ​like, “​Oh, ​yeah, ​I ​think ​I’m ​making ​progress.”

One ​day, ​I ​wrote a story ​and ​shared ​it ​with a friend I’d ​just ​started ​talking ​to. I don’t know what spurred me to do so. ​When I ​sent ​it ​to ​him, ​he ​didn’t ​reply ​immediately. ​I ​didn’t ​know ​that he ​was ​doing ​some ​underground ​work.

When ​he ​got ​back ​to ​me later, ​he ​was ​like, “​don’t ​be ​mad ​at ​me, ​but ​I loved the ​story you shared ​with ​me, so I ​sent ​it ​to ​an ​independent ​filmmaker ​in ​the ​UK, ​and ​he ​wants ​to ​talk ​to you.”

The filmmaker ​got ​in ​touch ​with ​me​, we ​got ​talking, ​and ​he ​said, “How soon ​can ​you ​finish ​this ​story? ​I ​want ​to turn it into a short ​movie.”

At this point, I ​was still ​job ​searching and ​broke. ​So, I ​told ​my ​mom, and she asked, “Will they pay you ​big ​money or fly you to the UK?”

I ​completed the story ​without ​pressure ​from the filmmaker, and ​it ​was ​made ​into ​a ​movie. The money came in handy for ​someone ​still ​looking ​for a job.

What’s ​the ​title ​of ​the ​movie?

T-O-R-N. Torn ​the ​movie. ​It’s ​on ​YouTube.

The ​money ​was ​enough ​for ​me ​to ​get ​a ​better ​laptop. It also motivated me ​to ​tell people ​I ​write in case ​anything ​comes ​up. ​And ​by ​telling ​people, ​I ​got ​my ​first ​copywriting ​gig with ​Daily ​Posts — ​a ​content mill ​agency. It was ​the ​first ​time ​I started earning in ​USD. ​

When the money hit my account, I was like, “​Wait, ​people ​actually ​get ​paid ​for ​doing ​what ​they ​love?”

From writing with Daily Posts, I got ​my first ​full-time ​job ​with a ​multinational ​company, Oriflame, and joined ​their ​marketing ​team. Since then, I have worked with other agencies and companies in Web2 and now Web3.

That’s how I got into marketing. I mean, from writing, I started learning about content marketing, and then, I knew that this was what I wanted to do.

Many ​marketers ​don’t ​know ​how ​to ​price ​themselves ​when applying ​for ​a ​particular ​job. From ​when ​you ​submitted ​your ​story ​to ​be ​made ​into ​a ​short ​film ​to ​the ​point ​where ​you ​got ​your ​first ​copywriting ​gig, ​how ​did ​you ​go ​about ​the ​pricing? ​Did ​you ​do ​some ​research ​to ​figure ​out, or ​did ​the ​company ​offer ​it ​to ​you?

At first, I ​had ​no ​idea ​how ​to ​price my services or what my worth was. It ​was ​my ​first ​job. ​I’d ​applied ​to ​many ​jobs with ​my ​bad ​CV and ​semi-good ​CV. However, ​I ​wasn’t ​getting ​any ​response.

So, when ​the ​opportunity ​came​, and the filmmaker ​said ​he ​would ​pay ​me ​for ​my ​story, ​I ​was ​confused. ​I ​didn’t get ​back ​to ​him ​until ​after ​a ​week​.

​I sought advice from ​everyone. ​My ​mom ​said ​I ​should ​charge ​him ​seven ​figures in Naira. ​My ​friends ​said ​this was the ​opportunity ​to ​make ​big ​money. Others ​were ​giving ​me ​conflicting ​prices.

I was confused because ​I ​would ​have ​given ​him ​the ​story ​for ​free if he hadn’t offered me money. After all, ​I ​loved ​writing. It ​felt ​like ​a ​great ​achievement ​that ​someone ​even ​considered ​my ​short ​story ​to ​want ​to ​turn ​it ​into ​a ​movie.

So ​I ​sat ​down and made ​a ​list, starting with ​my ​mother’s ​1 ​million Naira. ​I ​wrote ​it ​down. I’m ​like, “​Okay, ​what’s ​the ​price that ​I ​can ​actually ​mention?”

When ​it ​comes ​to ​negotiating, ​I ​tend ​to ​feel ​nervous. There’s ​ ​gymnastics ​in ​my ​head ​that ​if ​I ​call ​this ​price, will they feel like ​I’m ​going ​to ​do ​a ​shitty ​job. ​If ​I ​call ​this ​price, will ​they ​think ​it’s ​overwhelming ​and not ​want ​to ​work ​with ​me? ​

After ​going ​back ​and ​forth with the filmmaker, we agreed on N​250,000 ​because ​I ​didn’t ​want ​to ​push ​it ​and ​needed ​the ​money.

That ​is ​one ​lesson ​I ​learned: if you’re ​desperate, ​you ​tend ​to ​lower ​your ​negotiation ​and ​prices ​because ​you ​don’t ​want ​to ​lose ​the ​client.

​​So ​now, ​if ​I ​tell ​you ​this ​is ​what ​I ​want ​to ​charge, ​I ​know ​my ​worth. I ​know ​the ​years ​of ​experience ​that ​come ​with ​it, and it’s left for you to ​take ​it ​or ​leave ​it.

Even ​if ​they ​say ​they ​can ​find ​someone ​who ​does ​it ​less, ​please go ahead by all means. ​One ​thing ​they ​tend ​to ​forget ​is ​that cheap ​is ​expensive. ​If ​you ​find ​someone ​who ​does ​it ​for ​you ​at ​a ​cheaper ​price and ​it’s ​terrible, ​you ​have ​to ​pay ​twice ​the ​amount ​to ​get ​​a ​higher ​quality.

When ​it ​comes ​to ​negotiating ​or ​when ​it ​comes ​to ​telling ​people ​this ​is ​what ​I ​want ​to ​earn, ​this ​is ​what ​my ​rates ​are, ​I ​know ​what ​I’m ​bringing ​to ​the ​table​, and ​it’s ​going ​to ​be ​reflected ​in ​the ​output ​of ​work ​I ​give ​you. You’ll ​see ​the ​value ​for ​money because ​I’ve ​refined ​and ​sharpened ​my ​writing ​style over the years.

For ​someone ​just ​getting ​into ​marketing ​today, ​​how ​would ​you ​advise ​them ​to ​charge ​and ​not ​make ​the ​same ​mistake ​you ​made ​when ​you ​started?

​I’ve ​worked ​as ​a ​freelancer ​and ​a ​full-time content ​marketer. ​So, ​what ​I ​usually ​do ​and ​what ​I ​would ​advise ​people ​who are ​just ​beginning ​is ​to:

Research ​the ​market ​rate. ​

Research ​the ​market ​rate ​for ​the ​types ​of ​content ​services ​you ​plan ​to ​offer. ​Look ​at ​job ​posts, ​those ​who ​are ​kind ​enough ​to ​put their ​salary and ​remuneration ​on ​their ​job ​description. ​Look ​at ​it.

Look ​at ​freelance ​platforms and ​what ​they ​are ​paying ​people ​by ​the ​hour. ​Look ​at ​competitor ​rates ​just ​to ​get ​a ​sense ​of ​price ​ranges. ​And ​when ​you ​get ​all ​this, you can ​adjust ​for ​your ​geography ​and ​ ​skill ​level.

Meanwhile, when ​you ​are ​starting, ​it’s ​common ​for ​beginners ​to ​charge ​less ​as ​you ​build ​experience and ​a ​portfolio. ​But while ​you’re ​ready ​to ​do ​anything ​just ​to ​build ​a ​portfolio, don’t ​undervalue ​yourself ​too ​drastically.

What ​is ​your ​process ​of ​creating ​a ​content ​strategy?

First, ​I ​listen. When ​a ​business ​owner approaches me ​and ​says they ​want me ​to ​create ​a ​content strategy ​for ​them, I ​listen ​closely ​to ​what ​they ​​say.

It’s ​by ​listening ​to ​them ​that ​I ​get ​to ​understand ​how ​passionate ​they are ​about ​their ​business, ​what ​they ​hope ​to ​achieve ​by ​reaching ​out, ​and ​what ​they ​want me ​to ​do ​for ​them. ​

When I ​meet ​a ​passionate ​business ​owner ​and ​listen ​closely ​to ​what ​they ​say, ​I ​understand ​the ​company and what ​their ​customers ​care ​about ​most.

After ​trying ​to ​understand ​what ​the ​brand ​wants ​from me, I look ​at ​their ​previous ​content ​performance to see if they’ve been ​​doing ​content ​marketing.

Next, I interview stakeholders and customers to map out ​audience ​segments ​and ​identify ​key ​messaging ​opportunities.

The fun part I really enjoy is the ​brainstorming session. This ​is ​when I ​come ​up ​with ​engaging ​topics, ​formats, and ​strategies.

What ​are ​the ​best ​strategies ​to ​map ​out ​this ​story ​over ​time? ​

It’s ​like ​a ​cool ​TV ​show ​with ​different ​episodes ​coming ​from ​different ​angles. I come up with ​topics ​for ​articles, ​topics ​for ​videos, ​topics ​for ​podcasts​, and ​more. ​

After ​doing all ​this, ​it’s ​time ​to ​craft ​content ​frameworks ​that ​allow ​the ​stories ​and ​campaigns ​to ​unfold ​over ​time. ​Just ​like ​I ​said ​before ​, with TV ​series and ​episodes releasing ​every ​week, my ​content ​frameworks ​allow ​my ​stories ​and ​campaigns ​to ​develop ​over ​time.

Once ​I ​have ​an ​editorial ​plan, ​I ​apply ​a ​promotional ​strategy ​across ​social ​media, ​paid ​ads, ​influencer ​marketing (​if ​they ​have ​the ​budget), ​and ​ ​other ​avenues ​ ​tailored ​to reach ​each ​audience ​segment ​I’ve ​crafted effectively ​ ​. ​

When ​crafting my ​audience ​segment, I don’t ​just ​lump ​everybody under ​blog ​posts. 

​Some ​people ​have ​short ​attention ​spans. ​Some ​people ​prefer ​to ​listen while they ​do ​other ​things. ​Some ​prefer ​to ​watch, and ​some ​prefer ​to ​read. ​So, I don’t ​lump ​the ​audience ​into ​one ​segment. ​

Lastly, ​I ​build ​a ​feedback ​loop to ​continually ​assess ​performance ​and ​optimize ​based ​on ​what ​resonates ​with the audience. ​

The ​feedback ​loop ​is ​basically: ​was ​it ​a podcast ​that ​resonated ​with ​this ​audience ​more? Is ​that ​what ​we ​should ​focus ​on? ​Is ​it ​the ​video ​aspect? ​Is ​that ​what ​we ​should ​focus ​on ​more? ​Is ​it ​the ​blog ​post? ​Is ​that ​what ​we ​should ​focus ​on ​more? 

It’s ​an ​in-depth ​process. You cannot ​sit ​down ​and ​do ​it in ​a ​day ​or ​two. ​It ​takes ​a ​while if ​you ​want ​effective ​results, ​and ​it’s ​also ​important ​to ​maximize ​your ​content ​impact ​so ​you ​don’t ​waste ​your ​resources.

What ​skills ​would a person ​need ​to ​become ​a ​great ​content ​marketer ​over ​the ​years?

Work ​on ​your ​writing ​skills.

It ​is ​very ​important ​to work ​on ​your ​writing ​skills ​because ​content ​marketing ​is ​all ​about ​storytelling ​and ​communication. You need to develop ​a ​captivating ​and ​conversational ​writing ​style. ​

You ​can’t ​be ​a ​great ​content ​marketer ​without ​being ​an ​amazing ​storyteller.

You ​can't ​be ​a ​great ​content ​marketer ​without ​being ​an ​amazing ​storyteller - Olabisi Adelaja

You ​want ​people ​to ​be ​able ​to ​read ​your ​stuff. ​You ​want ​to ​get ​people’s ​attention. Keep ​your ​writing ​simple, ​easy ​to ​read, and ​understandable because ​not ​everyone ​likes ​to ​read ​big ​grammar. ​It’s ​overwhelming ​sometimes. ​

Let ​your ​writing ​style ​be ​unique ​to ​you. You ​can’t ​be ​a ​great ​content ​marketer ​without ​being ​an ​amazing ​storyteller. ​That’s ​how ​it ​works.

You also ​need ​to ​study “​how ​does ​compelling ​writing ​look ​like ​across ​different ​formats” because how you ​write ​for ​social ​media is different ​from ​how ​you ​​write ​your ​emails or ​ ​articles.

Have ​a ​great ​creativity ​and ​design ​sense.

Great ​content ​requires ​an amazing ​design ​to ​accompany ​it. You ​don’t ​necessarily ​have ​to ​be ​like ​a ​professional ​designer, ​but learn ​basic design to ​know ​how ​it ​works. So that ​when ​it ​comes ​to ​a ​time ​you ​need ​it, ​you ​don’t ​have ​to ​start ​scrambling around in confusion.

Basic design knowledge is important in knowing ​what kind of visuals will accompany the ​email ​content you’re ​writing and what ​kind ​of ​visuals ​will ​go ​in ​line ​with ​the ​topic ​or ​go ​in ​line ​with your ​content.

Sharpen your research ​skills.

Being an excellent ​researcher will help you to ​gather ​insights when ​interviewing ​people. ​Learn ​research ​best ​practices. It will help you ​know what questions to ask and how ​to ​expand ​on ​whatever ​information ​they ​give ​you.  You also understand ​what information and data ​to gather.

Learn ​project ​management

If ​you ​​sign ​up ​to ​be ​a ​content ​marketer, you will sometimes have a creative block, be frustrated, or lack motivation. ​That ​is ​where ​project ​management ​comes ​in. ​

Learn ​how ​to ​ideate, promote, and ​coordinate your ​content ​​across ​different ​platforms. ​Your organizational ​skills ​are ​highly ​crucial. ​

Most times, you ​have ​to think ​on ​your ​feet ​because of your ​content ​marketing ​strategy. ​So ​, you ​have ​to ​align ​your ​content ​efforts ​with ​broader ​marketing ​strategies ​and ​business ​goals. ​

Consider ​your ​messaging ​architecture ​and ​how ​you ​want ​your ​campaigns to look. For people who are into ​email ​marketing, it’s ​very ​important ​to ​understand ​your ​messaging ​architecture ​and ​how ​to ​sequence ​your ​campaigns. 

Stay ​up ​to ​date. 

Social ​media ​evolves ​quickly, and things ​happen. ​You can ​go ​to ​bed ​today knowing that Twitter is free and wake up to see ​Elon ​Musk charging ​for ​Twitter. Always ​stay ​up ​to ​date on the ​tech ​you ​use.

Learn ​to ​work ​with ​others.

Learn ​how ​to ​collaborate ​with ​others and ​how ​to ​work ​across ​teams. As a content marketer, there will be times ​you ​need ​to ​work ​with ​the ​sales ​team since ​they ​are ​the ​ones ​who mostly ​talk ​to ​customers ​directly. ​You ​need ​to also ​work ​with ​the ​tech ​bros and with ​PRs. So, work ​on ​your ​collaborative ​spirit. 

Lastly, be curious like a child.

Ask questions and be ​curious ​all ​the ​time. ​When ​you ​are ​always curious, ​you ​are ​interested in ​learning ​what ​your ​target audience is ​doing and ​what ​they ​are learning ​about. ​Your ​curiosity ​informs ​and ​directs ​your ​content ​strategy.

What ​mistakes have you ​made ​along ​your ​career, and ​what ​lessons ​did ​you ​learn ​from ​them?

In the past, I sacrificed quality to meet unrealistic deadlines because ​I didn’t want to ​anger ​my ​clients ​or ​make ​them ​see ​me ​as unserious. ​​That’s ​a ​mistake no content marketer ​should ​make.

The ​quality ​of ​your ​work ​comes ​before ​anything ​because ​that ​is ​what ​speaks for ​you.

I now know the value of pushing back on unreasonable expectations. If you hire me for a project, I will tell you when it will be completed​, and ​you ​will get ​the ​best ​of ​the ​best. ​So ​it’s ​up ​to ​you to ​go ​ahead ​and ​find ​someone ​who ​does ​it ​for ​you ​in ​a ​day. ​

I’ve found that not ​working ​under ​pressure makes ​the ​end ​product ​so ​much ​better.

One ​thing ​that I ​advise ​people ​just ​starting ​is to ​learn ​to ​say ​no. ​I’ve ​learned ​to decline projects that are ​outside ​my ​experience ​level. ​I ​do ​not ​want ​to ​ruin my reputation and ​name.

As ​a ​content ​marketer, ​what ​automation tools ​assist ​you ​and ​are ​a ​part ​of ​your ​workflow?

First ​of ​all, ​shout ​out ​to ​my ​brain.

Next, ​Google ​Docs.

Semrush ​for ​SEO. I ​also ​use ​Ahrefs and ​Google ​Analytics.

What ​is ​your ​favorite ​type ​of ​wine?

I’m ​a ​white ​wine ​lover. ​I ​used ​to ​be ​a ​red ​wine ​lover, ​but ​I ​had ​white ​wine ​at an ​event, and ​I ​was ​like, “​where ​have ​you ​been ​my ​whole ​life?”

Where ​can ​we ​go ​to ​learn ​more ​about ​you?

Olabisi Adelaja on LinkedIn. ​I’m ​super ​active ​on ​LinkedIn. So, ​you ​can ​always ​send ​a connection ​request ​or a DM. 

Auntybisi_ on Twitter.

Web3quickbites on Instagram. Here, ​I ​chat ​about ​Web3 ​growth marketing.