Episode 010: How Ben Guttmann Built a 7-Figure Marketing Agency

Subscribe: Spotify | Apple Podcasts | YouTube | Castro | iHeartRadio

As the former co-founder and managing partner at Digital Natives Group, a seven-figure marketing agency, Ben Guttmann’s team was behind the #1 most popular destination marketing app (I Love NY) and the #1 best-selling book of 2014, “Grain Brain” by Dr. David Perlmutter.

He has also worked with renowned clients such as Comcast, the NFL, NBCUniversal, Hachette Book Group, and The Nature Conservancy.

Today, Ben is an author and has written a book titled “Simply Put: Why Clear Messages Win—and How to Design Them.” He also teaches digital marketing at Baruch College, the largest business school in the United States. In addition, Ben consults with various thought leaders and venture-backed startups.

This is the career story of marketing and communications specialist, Ben Guttmann. Enjoy!


If you prefer reading to audio, read Ben Guttmann’s career story: How I Grew My Digital Marketing Agency From $0 to 7 Figures: Career Lessons From a Marketing Communications Manager.


A new episode of the Marketing Over Wine podcast is released every Thursday!

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.


(00:00) – Introduction

(00:47) – Meet Ben Guttmann

(01:39) – Ben’s creative thought process behind creating different marketing campaigns

(05:26) – How do you ensure consistent messaging across different marketing channels?

(09:00) – Why is brand messaging so important?

(10:01) – How did Ben Guttmann get into marketing?

(12:20) – Misconceptions about marketing and communications

(13:32) – Lead generation strategies that grew Digital Natives Group to a 7-figure marketing agency

(16:27) – Marketing agency life vs Teaching marketing at Baruch College

(19:09) – How to create clear and concise messages?

(21:59) – How do we set marketing communication priorities when everything changes in 5 or 10 years?

(23:40) – Book recommendations for marketers

(26:59) – What is one marketing trend that is here to stay and another that is overrated?

(30:06) – Advice to younger self

(31:44) – What tools do you use daily in your workflow?

(35:42) – Favourite type of wine

(36:08) – If you could have a glass of wine with any marketing professional, past or present, who would it be?

(36:52) – Learn more about Ben Guttmann


Please email us at marketingoverwine@gmail.com. We love hearing from you.

Marketing Over Wine Social Media Pages

Follow us on Instagram: @marketingoverwine

⁠Follow on Twitter: @⁠MktgOverWine

Follow us on LinkedIn: Marketing Over Wine

Visit our website for more: marketingoverwine.com

This episode was edited and produced by Olawunmi Olaniyi.


Ben’s Book: Simply Put: Why Clear Messages Win — and How to Design Them

Ben’s Newsletter: 3 Simple Things


All background music used is by various artists on Pixabay.

If you liked this episode, listen to other episodes here.