In this episode, Grace Nikae, a former international concert pianist and music prodigy, shares how she made the switch to content & brand strategy, the inspiration behind it, her brand strategist career journey so far, how she makes her strategies human-centered, and much more.
CHAPTERS
(00:58) – Meet Grace Nikae
(02:05) – Origin story behind getting into the marketing industry
(04:20) – How Grace combines her creative side with the rigid sphere of startup marketing
(05:40) – Misconceptions around brand & content strategy
(07:06) – What are the steps to develop a brand strategy?
(08:15) – How Grace makes her marketing strategies human-centered
(09:50) – Idea behind Grace agency’s name (Kizuna)
(11:15) – What are the factors that contribute to startup growth?
(12:18) – How to maximize a content’s potential?
(13:55) – How do you know when a brand strategy isn’t working?
(16:03) – What books should every marketer and entrepreneur read?
(17:16) – How do you keep up with changing trends in the marketing industry?
(19:49) – How Grace Nikae gets inbound leads for her digital marketing agency?
(21:04) – How to spot the right marketing hire?
(22:26) – When should you start charging for your services?
(24:43) – Grace’s highest amount earned on a gig or project
(26:33) – When should you raise your prices?
(27:13) – What are the most important skills to have in marketing?
(27:17) – Some successes and accomplishments along Grace’s content and brand strategist career journey
(30:36) – How to balance creativity with clarity and conciseness?
(32:06) – Best tips on remaining creative
(33:08) – Advice to younger self
(33:40) – Favorite type of wine
(34:18) – If you could have a glass of wine with any marketing professional, past or present, who would it be
(34:40) – Learn more about Grace Nikae
New episode of the Marketing Over Wine podcast is released every Thursday!
If you liked this episode, subscribe and tap the notification bell so you’re informed when the next episode is published.
———
If you prefer reading to audio, read How Grace Nikae, a Concert Pianist and Music Prodigy, Built a Brand Strategist Career.
Marketing Over Wine Social Media Pages:
Follow on Instagram – marketingoverwine
Follow on Twitter – MktgOverWine
Follow on LinkedIn – Marketing Over Wine
Credits: Marketing Over Wine podcast is hosted, produced and edited by Olawunmi Olaniyi..
Subscribe on Spotify, Apple Podcasts, Amazon Music, or the podcast app of your choice
All background music used is by various artists on Pixabay.
————
If you liked this episode, listen to other episodes here.