From studying microbiology to becoming a B2B SaaS Content Marketer, this is the career story of Praise Ojekudo.
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⌚ TIMESTAMPS
(00:00) – Introduction
(00:47) – Meet Praise Ojekudo (Nkem)
(02:01) – Switching from microbiology to content marketing
(05:52) – What courses did Praise take to switch to marketing?
(06:13) – What does being an empathy-driven marketer mean?
(10:19) – What exactly is content marketing for SaaS healthtech companies?
(14:43) – How to use content to drive more sales, build customer relationships, and increase domain authority?
(20:16) – Best mental health tips for marketers (work-life balance)
(28:37) – How to keep track of all creative ideas?
(31:00) – Real-life scenario showing the need for a content strategy
(33:14) – How to create a content strategy
(36:26) – Role of storytelling in a content strategy
(43:01) – Best ways to acquire new clients
(46:14) – The tools Praise uses day-to-day as part of her workflow
(47:55) – Successes and accomplishments along Praise Ojekudo’s career journey
(54:42) – Mistakes along her career journey and lessons learned
(59:02) – Favorite type of wine
(1:00:06) – If you could have a glass of wine with any marketing professional, past or present, who would it be and why?
(1:01:44) – Learn more about Praise Ojekudo (Nkem)
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If you prefer reading to audio, read Praise Ojekudo Career Story: The Empathy-Driven SaaS Content Marketer.
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This episode was edited and produced by Olawunmi Olaniyi.
RESOURCES
All background music used is by various artists of Pixabay.