Episode 007: The Empathy-Driven Content Marketer for SaaS Companies | with Praise Ojekudo

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From studying microbiology to becoming a B2B SaaS Content Marketer, this is the career story of Praise Ojekudo.


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(00:00) – Introduction

(00:47) – Meet Praise Ojekudo (Nkem)

(02:01) – Switching from microbiology to content marketing

(05:52) – What courses did Praise take to switch to marketing?

(06:13) – What does being an empathy-driven marketer mean?

(10:19) – What exactly is content marketing for SaaS healthtech companies?

(14:43) – How to use content to drive more sales, build customer relationships, and increase domain authority?

(20:16) – Best mental health tips for marketers (work-life balance)

(28:37) – How to keep track of all creative ideas?

(31:00) – Real-life scenario showing the need for a content strategy

(33:14) – How to create a content strategy

(36:26) – Role of storytelling in a content strategy

(43:01) – Best ways to acquire new clients

(46:14) – The tools Praise uses day-to-day as part of her workflow

(47:55) – Successes and accomplishments along Praise Ojekudo’s career journey

(54:42) – Mistakes along her career journey and lessons learned

(59:02) – Favorite type of wine

(1:00:06) – If you could have a glass of wine with any marketing professional, past or present, who would it be and why?

(1:01:44) – Learn more about Praise Ojekudo (Nkem)


If you prefer reading to audio, read Praise Ojekudo Career Story: The Empathy-Driven SaaS Content Marketer.

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This episode was edited and produced by Olawunmi Olaniyi.


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All background music used is by various artists of Pixabay.