Episode 012: Origin Story & Career Lessons of a Product Marketing Manager in Tech | with Ore Badmus

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As the lead product marketing manager, Ore Badmus leads the product and communications team at Pade HCM, a SaaS company that helps African businesses hire, manage and pay their team.

She’s also the co-founder of Temsi Africa, an initiative helping more people transition better and grow in their tech marketing careers to populate a truly rewarding ecosystem.

She has previously worked with the FinTech startup Eyowo, the popular EdTech uLesson, and the marketing agency Loose Media Limited.

In this episode, Ore shares her career story as a product marketer, what she does day to day in her role, and so much more.

Enjoy the episode, and let me know what you think about it.


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(00:00) – Introduction

(00:44) – Meet Ore Badmus

(01:47) – Rebranding process of Pade HCM from the product marketing angle

(03:14) – Ore’s career journey to becoming a product marketing manager

(05:53) – What courses did Ore take to become a product marketer?

(06:50) – Product Marketer vs Growth Marketer vs Content Marketer vs Content Writer

(13:36) – When should you hire your first product marketing manager?

(17:07) – What does a product marketer do day to day?

(19:31) – What does the process of brand awareness and sale process refinement look like in practice?

(23:25) – Tools used by product marketing managers

(24:13) – What is Temsi Africa and what do they do?

(28:42) – 3 skills every product marketing manager needs

(30:54) – For a newbie product marketer: how to price your services?

(37:38) – If you could give your younger self any advice, what would it be?

(40:47) – Ore’s favorite type of wine

(42:32) – If you could have a glass of wine with any marketing professional (or anyone outside marketing), who would it be and why?

(44:03) – Learn more about Ore Badmus.


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This episode was edited and produced by Olawunmi Olaniyi.


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All background music used is by various artists on Pixabay.


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