Episode 015: How to create engaging content for social media | Omobolaji Ajibare (TheSocialMediaOga)

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Today’s guest is Omobolaji Ajibare, popularly known as Bolaji Billionss or TheSocialMediaOga. Omobolaji is the social media manager’s manager, video content creator, coach, and speaker.

In this episode, we discuss;

  • How to create engaging social media content
  • What it means to be a social media marketing manager
  • Difference between content creator and Influencer
  • Differences between a social media manager and a content creator
  • Social Media Manager job description
  • Where to find social media management clients
  • Social media manager job requirements
  • How to build a social media following from scratch
  • Social media management tools
  • How to make a social media portfolio
  • AI and social media
  • Social media onboarding
  • Social media content manager

This episode was edited and produced by Olawunmi Olaniyi.

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Where to find Omobolaji Ajibare:

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⌚ TIMESTAMPS

(00:00) – Introduction

(00:50) – Meet Omobolaji Ajibare

(01:35) – How to onboard a new client for social media management?

(04:32) – Omobolaji marketing career story

(05:00) – Is a content creator a social media manager?

(09:34) – Differences between a social media manager, a content creator, and an influencer

(14:27) – Social Media Manager job description

(25:10) – Is a social media manager in charge of driving sales

(28:15) – Misconceptions about social media management

(29:37) – Do social media managers need a large following to get clients

(39:00) – Social media onboarding checklist

(44:25) – Do you need to learn all the social media platforms

(46:17) – How to build a social media following from scratch

(49:40) – How to create engaging content for social media

(53:25) – Social media manager’s pet peeves

(56:55) – How to find clients as a social media manager

(59:13) – How to make a social media portfolio

(1:01:50) – AI and social media

(1:04:28) – Social media management tools according to their usage

(1:07:16) – Omobolaji’s top social media management advice

(1:12:08) – If you could have a glass of wine with anyone, who would it be and why?

(1:13:35) – Learn more about Omobolaji Ajibare (TheSocialMediaOga)

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All background music used is by various artists on Pixabay.


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