Episode 013: Using the HUMAN framework to write “unboring” B2B content | with Copywriter, Rebecca Rosenberg

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How do you write “unboring” content that is HUMAN — Holistic, Useful, Memorable, Authentic, and Neat?

Today, Rebecca Rosenberg, a conversational copywriter and brand strategist, shares the story and insights from her seven-year in-house and seven-year freelance marketing career. She also talks about the HUMAN framework she coined to write unboring content for leading brands.

Rebecca has worked with notable brands like Investopedia, The Balance, Alert Media, DATAMARK, and CamelBak.

Enjoy the episode, and let me know what you think about it.

With love always,



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(00:00) – Introduction

(00:49) – Meet Rebecca Rosenberg

(02:20) – Why switch from a 7-year in-house marketing career to freelance?

(05:16) – Which is better: in-house vs freelance?

(08:50) – What does it mean to be a conversational copywriter?

(10:00) – What is the HUMAN framework and how can any marketer use it?

(15:46) – Biggest changes in the marketing industry through the last decade

(17:48) – Biggest misconceptions about brand strategy

(19:09) – How to set your rates, and when is the right time to increase them?

(21:19) – How to write the perfect article introduction and conclusion?

(23:17) – How Rebecca gets new marketing clients

(26:03) – Least amount and most amount earned as a freelance conversational copywriter and brand strategist

(28:52) – Things I wish I could tell my younger self

(29:50) – Secret tools that increase Rebecca’s productivity

(31:50) – What 4 skills do marketers need over the next 5 to 10 years?

(33:29) – Unpopular things that can help you stay creative and maintain balance

(37:00) – Non-marketing books you need to read as a marketer

(37:50) – Favorite type of wine

(38:06) – If you could have a glass of wine with anyone, who would it be and why?

(38:56) – Learn more about Rebecca Rosenberg


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This episode was edited by Adedayo Abiodun and Olawunmi Olaniyi.

Produced by Olawunmi Olaniyi.


Connect with Rebecca Rosenberg on LinkedIn

Visit Rebecca’s Website


All background music used is by various artists on Pixabay.

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